Having an online presence is crucial for any business. However, just having one is not enough. With millions of competitors across the web, standing out is essential.

This guide, written by Agatha Aviso for TechRepublic Premium, outlines 10 ways to build an effective online presence for your business, with key action steps to help you implement them.

Featured text from the guide:

4: LEVERAGE SOCIAL MEDIA

Social is the new search engine. Anyone and everyone is on social media and they are using it to discover and research brands. Social media platforms are powerful tools for building online presence. However, it is important to first identify the channels where your target customers are most likely to be active, and then create compelling profiles and engaging content.

It can get overwhelming when you start posting content on social media. You might feel pressured to post often and respond to comments right away. Focus on quality over quantity. You are likely to get more engagement posting high-quality related content than posting multiple times a day with low-quality content.

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TIME SAVED: Crafting this content required 22 hours of dedicated writing, editing and research.