A social media analyst is a marketing role that is becoming key for brand building and customer service. Often part of the business marketing area, social media analysts mine accounts such as Facebook, X (formerly Twitter), LinkedIn and Instagram for comments about their companies and seek to apply that information to business practices.

This customizable hiring kit, created by Maria Carrisa Sanchez for TechRepublic Premium, provides a framework your business can use to find the right person for the job. The kit includes salary details, a job description, interview questions and a job advert.

Featured text from the hiring kit:

DETERMINING FACTORS, DESIRABLE PERSONALITY TRAITS AND SKILLSETS

In today’s competitive business landscape, establishing a robust social media presence is imperative for marketing products and services across all industries and organizational mandates. Official company social media accounts have become a personal and direct avenue for customer engagement.

Social media analysts play a pivotal role in this area as they are entrusted with the expertise to navigate a multitude of social media platforms. Collaborating with senior management, advertising executives, department heads and various stakeholders, social media analysts establish, coordinate and carry out branding, marketing and advertising campaigns using these platforms. Social media campaigns often constitute the initial and primary point of contact between the organization and its customers. Hence, clarity, consistency and compelling messaging are non-negotiable.

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